Our Legacy

We produce and distribute the best and freshest berries grown in Mexico.

Full of big dreams, our visionary partners discovered the perfect place and time to let inspiration propel them across the Mexican land. Thus, Berries Paradise® was born. The sun shone on our founders’ momentous ideas in 2008 when they decided to integrate production and distribution, bringing our special harvests to the world.

Their passion and dedication have transformed Berries Paradise® into the prominent berry producer and marketing enterprise it is today. At Berries Paradise®, each of us dedicates our hearts to preserving the brilliant vision and values of our founders. This fervor propels us to continue growing and innovating, showcasing to the world just how special our berries truly are.

We are driven by our people, who make us flourish.

Mission

To make a meaningful contribution to the production and commercialization of high-quality fresh foods, ensuring that all production processes are sustainable while fostering the growth and well-being of our partners, employees, and the communities where we operate.

Vision

To be a leading global competitor in the berries market, with a strong focus on North America (USA, Canada, and Mexico) and the rest of the world. We strive to consistently meet the needs of our customers and consumers year-round with the four major commercial berries. This is achieved through a robust base of our own production, complemented by selected growers from Mexico and other key production regions that extend and strengthen our supply capabilities.

Values

Respect: Recognizing the dignity and value of every person and their work, while caring for nature as our shared home.
Responsibility: Delivering on tasks and commitments with accountability, contributing to positive outcomes at the individual, team, and organizational levels.
Integrity: Acting with honesty, transparency, and consistency between what we think, say and do, in both personal and professional contexts.
Excellence: Striving to perform at the highest level in everything we do—individually and as part of a team— both, within the company and with our community.